AGUSTIN CELO ALCOSEBA
GENERAL MANAGER and INTEGRATED RESORT OPERATIONS
8 Monterey Street, Merville Park, Paranaque
Summary
Hospitality and Food & Beverage Executive with 25+ years of leadership experience in luxury resorts, hotels, restaurants, franchising, and multi-unit operations across the Philippines and Asia. Strong expertise in pre-opening operations, systems implementation, operational restructuring, staff development, revenue growth, and guest experience management. Successfully led openings and transitions for international brands including Hard Rock Café, Bubba Gump Shrimp Co., TGI Friday’s, Ayala Hotels & Resorts, and independent restaurant concepts.
Overview
25
25
years of professional experience
2
2
Languages
Work History
General Manager (Project Basis)
PINNACLE RESORT & VILLAS
Station 1, Boracay Island
03.2024 - 12.2024
- Led operational transition of an 88-room luxury resort; reviewed and upgraded systems across F&B, Front Office, Housekeeping, and Finance while conducting staff retraining and succession development.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Operations Consultant / Operations Head
FOOD & FRIENDS / KOFUKUNA
Stores At The Atria, Iloilo City
04.2025 - 12.2026
- Oversaw operations of multiple restaurant brands; implemented operational systems, HR procedures, commissary standards, and successfully opened M Bakery & Café.
Resort Manager
AYALA HOTELS & RESORTS
El Nido, Palawan
06.2018 - 12.2026
- Managed Pangulasian Island Resort and Sicogon Island Resorts cluster. Directed day-to-day resort operations, budgeting, manpower, sustainability compliance, and pandemic reopening strategies for multiple properties.
General Manager / Assistant General Manager
HARD ROCK CAFÉ
Jakarta
11.2009 - 03.2015
- Led pre-opening and operations of Hard Rock Café Jakarta and managed Ho Chi Minh City operations. Achieved revenue growth, EBITDA improvements, franchise compliance excellence, and multiple international recognitions.
General Manager
IMEX PAN PACIFIC
Ho Chi Minh City
01.2011 - 06.2026
- Managed multiple airport dining outlets at Tan Son Nhat International Airport, including coffee shops and themed restaurants.
Operations Head / Co-Founder
PEPPERMILL CATERERS, INC.
01.2007 - 01.2009
- Co-founded catering business, developed operational systems, marketing strategies, and revenue growth programs.
Country Manager / Opening GM
BUBBA GUMP SHRIMP CO.
01.2002 - 01.2004
- Opened and managed flagship Philippine branch; led operations, marketing, training, and renovation projects.
Education
Food & Beverage Management
Les Roches Global Hospitality Education
Bachelor of Science - Philosophy
University of the Philippines Diliman
Skills
- Pre-Opening Resort & Restaurant Operations
- Multi-Property & Cluster Management
- Hotel & F&B Operations Leadership
- SOP Development & Systems Implementation
- Staff Hiring, Training & Team Development
Operations management
Customer relationship management
Team leadership
Project management
Staff supervision
Team building
TRAININGS & CERTIFICATIONS
- CGSP
- BOSH
- Hard Rock Café GM Leadership Conferences
- Culinary Summit
- TGI Friday’s International Management Training
- Bubba Gump GM Training
EARLIER CAREER HIGHLIGHTS
- Resident Manager – Microtel Inn & Suites
- Operations Manager – Gloria Plaza Hotel, Beijing
- Senior Restaurant Manager – Planet Hollywood Asia
- General Manager / Service Manager – TGI Friday’s Philippines
Timeline
Operations Consultant / Operations Head
FOOD & FRIENDS / KOFUKUNA
04.2025 - 12.2026
General Manager (Project Basis)
PINNACLE RESORT & VILLAS
03.2024 - 12.2024
Resort Manager
AYALA HOTELS & RESORTS
06.2018 - 12.2026
General Manager
IMEX PAN PACIFIC
01.2011 - 06.2026
General Manager / Assistant General Manager
HARD ROCK CAFÉ
11.2009 - 03.2015
Operations Head / Co-Founder
PEPPERMILL CATERERS, INC.
01.2007 - 01.2009
Country Manager / Opening GM
BUBBA GUMP SHRIMP CO.
01.2002 - 01.2004
Bachelor of Science - Philosophy
University of the Philippines Diliman
Food & Beverage Management
Les Roches Global Hospitality Education