Adrian Fortaleza
Abu Dhabi
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
10
10
years of professional experience
Work History
Assistant Sales and Marketing Manager
AAR Enterprise LLC
Abu Dhabi
04.2022 - Current
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Analyzed sales and marketing data for improved strategies.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 10% in sales.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed sales promotions and marketing strategies on major social media sites.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed and motivated sales team to increase revenue 10% .
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 10% in sales.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
Digital Marketing Manager
Bawiq Marketing LLC
Abu Dhabi | Kuala Lumpur
08.2020 - 03.2022
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Created social media content with consistent content and tone.
- Monitored return on investment of online and social media marketing efforts.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Analyzed and reported social media and online marketing campaign results.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Administrative Officer
Advantages Sports Services
Abu Dhabi
01.2017 - 07.2020
- Standardized office structures and processes to promote collaboration and increased performance.
- Restocked supplies and submitted purchase orders to maintain stock levels.
- Executed record filing system to improve document organization and management.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Prepared reports to assist business leaders with key decision making and strategic operational planning.
- Analyzed data related to administrative costs and spending trends to prepare budgets for personnel.
- Created, prepared and delivered reports to various departments.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Assessed personnel performance and implemented incentives and team-building events to boost morale.
- Prepared agendas and took notes at meetings to archive proceedings.
- Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
- Updated reports, managed accounts and generated reports for company database.
Marketing Executive
Standard Hospitality Group
Abu Dhabi
08.2012 - 10.2016
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Launched marketing activities for new product lines and market penetration.
- Created and presented real-time reports on current market conditions to upper management.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Collaborated with sales and marketing departments to support project rollout.
- Completed and submitted monthly and yearly reports to support executive decision making.
Education
Bachelor of Science - Business Administration And Management
Ateneo De Manila University
Quezon City, Philippines03.2014
Bachelor of Science - Computer Science
Filamer Christian University
Roxas, Capiz03.2010
Skills
- Profitability Assessments
- Performance Tracking and Evaluations
- Strategic Planning and Alignment
- Marketing Strategy Development
- Search Engine Optimization Practices
- Market Trend Analysis
- Product Development Budgeting
- Google Ads
- Budget Forecasting
- Demand Generation
- Brand-building strategies
- Performance tracking and evaluations
- Rapport and relationship building
- Business Development
- Business growth and retention
- Contract negotiations
- Territory Management
- Systems and software programs
- Database Management
- Trained in consumer marketing
- B to B sales
- Coaching and mentoring
- Analytical problem solver
- Business development and planning
- Strategic account development
- Sales presentations
- Solution selling
- New Business Development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Assistant Sales and Marketing Manager
AAR Enterprise LLC
04.2022 - Current
Digital Marketing Manager
Bawiq Marketing LLC
08.2020 - 03.2022
Administrative Officer
Advantages Sports Services
01.2017 - 07.2020
Marketing Executive
Standard Hospitality Group
08.2012 - 10.2016
Bachelor of Science - Business Administration And Management
Ateneo De Manila University
Bachelor of Science - Computer Science
Filamer Christian University
Similar Profiles
HARSHIL VAKHARIAHARSHIL VAKHARIA
Internal Audit Lead at Al Turki Enterprise LLC / Al Tasnim Enterprise LLCInternal Audit Lead at Al Turki Enterprise LLC / Al Tasnim Enterprise LLC
Curtis Berry-KirklandCurtis Berry-Kirkland
Commercial Cleaner at Berry Enterprise LLCCommercial Cleaner at Berry Enterprise LLC
SHELBEN CURTISSHELBEN CURTIS
Owner/Operator at Curtis Enterprise LLCOwner/Operator at Curtis Enterprise LLC