ABIGAIL MACY QUIÑONES
Senior Media Planner
0917 560 1892
Summary
Dynamic marketing professional with extensive expertise in integrated media planning and a focus on crafting comprehensive media strategies that drive brand growth. Demonstrated success in client management, ensuring strong relationships and satisfaction through tailored solutions, with proven ability to foster team collaboration to achieve shared goals.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Senior Integrated Media Planner
Spark Foundry, Publicis Media PH
04.2025 - Current
- Presented insightful findings, recommendations, and results to clients in a clear, concise manner, fostering trust in our expertise
- Supported new business pitches by crafting compelling media proposals tailored to prospective clients' needs and objectives
- Mentored junior staff members on best practices in media planning, contributing to their professional growth within the agency
- Boosted client satisfaction by developing and executing comprehensive integrated media plans, aiding industry award wins
Integrated Media Planner
Spark Foundry, Publicis Media PH
04.2023 - 03.2025
- SPOC for a top pharmaceutical client’s largest adult nutrition brand
- Managed multi-million budgets and media schedules responsibly while ensuring optimal allocation across various channels for maximum impact
- Built strong relationships with both internal teams and external vendors to ensure seamless campaign execution
- Streamlined workflow processes for improved efficiency and productivity in media planning and buying
Digital Planner
Spark Foundry, Publicis Media PH
04.2022 - 04.2023
- Digital lead handling pediatric milk and vitamins for a top pharmaceutical client in the PH
- Analyzed data and provided insights, enabling informed decision-making for digital marketing initiatives
- Monitored and optimized digital campaigns on Meta, Google, and other digital platforms for best business results
- Managed budgets effectively to optimize return on investment for various digital advertising channels
Marketing and Digital Associate
Charlton Media Group
03.2021 - 03.2022
- Managed digital lead generation campaigns for business conferences, gaining 264 leads from campaigns for year 2021, with 210 actual RSVPs to events (i.e. Google Ads, LinkedIn Ads)
- Implemented and monitored paid media campaigns for sales clients (i.e. Facebook Ads, LinkedIn Ads)
- Created the standard design templates for email campaigns across multiple brands, and implemented email marketing campaigns
- Assisted in writing social media captions, press releases, and SEO for websites
- Helped in designing website UI using Figma
Education
Bachelor of Science - Business Administration
University of The Philippines Diliman
Quezon City, Metro Manila, Philippines 04.2001 -
High School Diploma -
Manila Science High School
04.2001 -
Skills
- Media planning and strategy
- Leadership and organizational skills
- Effective communication
- Proficiency in Microsoft PowerPoint and Excel
- Teamwork and collaboration
- Client relationship management
Certification
Meta Certified Media Planning Professional
Timeline
Senior Integrated Media Planner
Spark Foundry, Publicis Media PH
04.2025 - Current
Meta Certified Media Planning Professional
09-2023
Integrated Media Planner
Spark Foundry, Publicis Media PH
04.2023 - 03.2025
Meta Certified Media Planning Professional
09-2022
Digital Planner
Spark Foundry, Publicis Media PH
04.2022 - 04.2023
Marketing and Digital Associate
Charlton Media Group
03.2021 - 03.2022
Bachelor of Science - Business Administration
University of The Philippines Diliman
04.2001 -
High School Diploma -
Manila Science High School
04.2001 -
CONTACT
- PHONE: 0917 560 1892
- EMAIL: abigailmacy988@gmail.com