Abhishek SHarma
Business Director
Manila
Summary
Dynamic and results-oriented media professional with over 11 years of experience in Media Marketing. Building brands and business for clients including Unilever Philippines & India, ITC India Limited, Tanishq, Jaguar, Diageo, Tata Consumer Products Ltd & Star India.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Business Director, Product Lead
Mindshare Enterprise
06.2023 - Current
- In the new role of Product Lead - Mindshare Enterprise leading the team on comprehensive media strategies for AVON, Benby, Ferrero, Unilever International along with new business pitches.
- In the past 12 months was able to covert 1 business pitch on back of performance marketing strategy for a Digital Bank.
- Also, was enable to bring increased efficiencies in the Annual Strategy for AVON through overall GroupM offerings
Business Director
Mindshare Philippines
03.2022 - 06.2023
- · As part of initial journey led Personal Care category for Unilever PH business.
- · Overall portfolio of Oral , Skin Cleansing & Deodorants Category with 21 Mn USD spent was managed and led by me.
- · Manage diverse team of media professionals, providing mentorship, conducting performance reviews, and facilitating professional development
- · Collaborate with cross-functional teams internally and across SEA markets to integrate media strategies with broader marketing and business objectives
Associate Business Director
Lodestar UM
07.2021 - 03.2022
- Business lead for Skin Care & Health Care for media category of the Johnson & Johnson business
- Responsible for Client Servicing, Media Planning and Strategy
- Brands – Benadryl, Coldarin, Clean & Clear face wash
Business Director
Mindshare Fulcrum
08.2019 - 07.2021
- Part of Client Leadership team in Hair Care category of the Hindustan Unilever business
- Responsible for Client Servicing, Media Planning and Strategy for Clinic Plus, Sunsilk & Clear Shampoo
- Successfully led Clinic Plus growth penetration strategy in 2019 in Rural India through partnerships and effective media strategy.
Group Head
Wavemaker
03.2018 - 08.2019
- Strategic & Media approach across TGBL portfolio Brands
- Key Campaigns: Tetley Re-Launch, Chakra Gold Activ + & Kanan Devan Duet launches, Chakra Gold Women's Day Tactical Campaign
- Integrated work with Digital/Content/Activation team to ensure optimized approach across market for Tata Tea brands
Account Manager
Madison Media, Strategy
07.2016 - 02.2018
- Handling Client Media business
- Building Media Campaigns ( ITC & Tanishq)
- Approach & Activity for the brands through TV, Print, and Radio & Media Activation
- Key Campaigns: Launch of Ashirwad Svasthi Ghee, Tanishq revised South
Senior Media Planner
MindShare
12.2013 - 07.2016
- Worked on Launch Campaign Indian Super league
- Handled Media campaigns for second season of ISL independently
- Brand campaigns - Jaguar India
- Understanding of Automobile Category with learning on Global work on the brands
- Annual Media Strategy across brands Campaign Analysis - DIAGEO
Media Executive
Madison
04.2013 - 11.2013
- Data Analysis with the use of media software's
- Monthly Competitive/Monitoring/Campaign report
Education
MBA: Media Management -
SIMC
04.2011 - 05.2013
Bachelor of Management Study -
Lala Lajpat Rai College of Commerce And Economics
04.2007 - 05.2010
I.S.C. - undefined
Kejriwal Vidyapeeth, ICSE
03.2005 - 04.2007
Skills
- Strategic Media Planning
- Business development
- Media campaign strategy
- Team leadership
- Advertising Tools
Volunteer Experience
Volunteer Tibet (McLeodganj) - Social Internship Project Promote the services of the NGO through effective communication tools to reach out the Target Audience in the city and across the globe. Work Involved - Documentary, Social Media platform like Facebook Page/enhancing NGO Website.
Awards
- Closeup – Excellence in Gaming, Silver, Marketing in Excellence Award 2022
- Closeup – Excellence in Mobile Marketing, Silver, Marketing in Excellence Award 2022
- Indian Super League, Big Bang Awards-15
- Integrated Media campaign of the Year - Silver
- EMVIE for Good – EMVIE GOLD
- Best On-going Media campaign – EMVIE SILVER
- Best Media Innovation: Best Use of Influencer Marketing for a brand
- EMVIE SILVER Best Media Innovation
- Branded Content – EMVIE BRONZE
Timeline
Business Director, Product Lead
Mindshare Enterprise
06.2023 - Current
Business Director
Mindshare Philippines
03.2022 - 06.2023
Associate Business Director
Lodestar UM
07.2021 - 03.2022
Business Director
Mindshare Fulcrum
08.2019 - 07.2021
Group Head
Wavemaker
03.2018 - 08.2019
Account Manager
Madison Media, Strategy
07.2016 - 02.2018
Senior Media Planner
MindShare
12.2013 - 07.2016
Media Executive
Madison
04.2013 - 11.2013
MBA: Media Management -
SIMC
04.2011 - 05.2013
Bachelor of Management Study -
Lala Lajpat Rai College of Commerce And Economics
04.2007 - 05.2010
I.S.C. - undefined
Kejriwal Vidyapeeth, ICSE
03.2005 - 04.2007
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