Kitesurfing
ABEGALE COURANT CLARINO
Growth Marketing Director
Malay
Summary
Innovative Marketing leader 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies in the B2B space. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Director
POWERCHOICE and Aeco Energy
Sydney
01.2021 - Current
- Tech and SaaS Company in the Energy Industry
- Created innovative strategies to drive customer engagement.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Directed country marketing managers and performed performance evaluations.
- Built strong relationships with industry professionals and influencers.
- Created and managed marketing budget, ensuring maximized ROI.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Planned and executed events and marketing programs to increase qualified leads.
- Conducted market analysis and research to identify trends and opportunities.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Digital Marketing Director
ALPHABET STUDIO
Sydney
06.2014 - 10.2018
- A design studio specializing in visual communication predominantly serving B2B companies in tech, arts and communication, we share our expertise in visual identity, brand identity and development, art direction and website design
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Digital marketer with more than 8 years experience in redefining the industries I handled by increasing online presence by 300%, driving revenue and profits by building paid and organic marketing funnels for local and international clients
- Marketing efforts I have led and overseen have generated approximately Php 20M in yearly revenues
- Strategized, developed and managed paid digital marketing campaigns across AdWords, Instagram, and Facebook with a monthly budget of Php300,000 per month resulting in Php1,500,000 in new monthly revenue
- Developed, mentored and led a cross-functional team of Marketing, Sales
- Administrative and Operational talents to continually improve marketing and operational effectiveness across key brand platforms
- Administered acquisition strategies, upgraded SEO, site user experience and content marketing strategies realizing 300% increase in traffic resulting to 200% revenue growth for the clients assigned to my team
- Launched an SEO campaign that targeted high-volume and keywords that generated 15,000 unique visitors each month with 200 new paying customers monthly average
- Reached top 5 Google ranking from 300 rank before I led the team to streamline link building, keyword search, competitor analysis, rank tracking and site audits to ensure the SEO health of our clients using SEMrush and Ahrefs.
Sales & Marketing Director
MANDALA SPA & RESORT VILLAS
Malay
01.2008 - 01.2014
- Premiere Destination Spa and Resort in Boracay, Promoted continually throughout tenure to increasing levels of responsibility, reporting directly to the CEO, creating and managing about P2M marketing budget yearly for traditional/ digital marketing and advertising
- Direct and Implement marketing campaigns for the Spa and Resort brand making it the number 1 most searched brand for 8 consecutive years
- Won Asia Spa Awards- Destination Spa of the Year 2011 and Spa Ad Campaign of the Year 2012
- Responsible for the over-all sales performance of the company, P&L generation and reporting to the owner/ Board of Directors
- Successfully managed the P&L, creating a 400% in Sales and an above industry EBITDA rate of 62% income after expenses and taxes.
Education
Bachelor - Science, Tourism, Business
University of The Philippines
Diliman, Quezon City 06.1996 - 05.2002
Skills
Web Data Analytics & Insightsundefined
Interests
Island-life, sports, yoga, travel
Beyond professional endeavors, I am a sought-after keynote speaker, sharing my knowledge and experience with audiences around the world. A dedicated mother of three boys, I make it a point to also find time to pursue my athletic passions, competing in different countries and pushing myself to new heights.
Timeline
Marketing Director
POWERCHOICE and Aeco Energy
01.2021 - Current
Digital Marketing Director
ALPHABET STUDIO
06.2014 - 10.2018
Sales & Marketing Director
MANDALA SPA & RESORT VILLAS
01.2008 - 01.2014
Bachelor - Science, Tourism, Business
University of The Philippines
06.1996 - 05.2002
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