Abegail Hernando
Parañaque City
Summary
Marketing professional with a background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning.
Overview
12
12
years of professional experience
Work History
Marketing Specialist
Systemantech
Quezon City, Metro Manila, Philippines (Remote)
04.2025 - Current
- Developed and executed targeted marketing campaigns to enhance brand visibility.
- Analyzed market trends to identify growth opportunities and refine strategies.
- Collaborated with cross-functional teams to ensure alignment on marketing initiatives.
- Managed digital marketing efforts, optimizing social media engagement and content strategy.
- Oversaw budget allocation for marketing projects, ensuring effective resource utilization.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
- Boosted online engagement by optimizing website content for SEO.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
Digital Marketing Specialist
ABBE Technology Solutions Inc.
09.2023 - 03.2024
- Expertise in copywriting, crafting compelling content for various digital platforms
- Proficient in visual storytelling techniques to enhance brand engagement
- Skilled in social media marketing strategies to maximize audience reach and engagement
- Knowledgeable in product development strategies to meet market demands
- Proficient in SEO tactics to improve online visibility and search engine rankings
- Capable of developing comprehensive marketing strategies tailored to business objectives
- Strong focus on branding initiatives to establish and maintain a distinct brand identity.
- Familiarity with ERP systems for efficient management of business processes and data integration
- Developed and executed digital marketing campaigns across various platforms to enhance brand visibility.
- Analyzed website traffic and user engagement data to optimize content and improve conversion rates.
Corporate & Digital Marketing Associate
The Premier Medical Center
01.2021 - 01.2023
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all marketing campaigns including Google Analytics, FB and IG analytics
Digital & Marketing Associate
Alta Valore Holdings Inc.
01.2018 - 01.2021
- Assist in managing the company brand portfolio, including oversight of naming strategies, brand name hierarchy, trademark management, and enforcement.
- Build systems to triage naming requests and manage creative workflow
- Manage documentation of all brand efforts, including naming, design, and visual assets, within our team and across various levels of the organization
- Serve as project supervisor for brand projects
Sales Associate / Cashier (Working Student)
LC star Power Ventures Inc./ Payless Shoesource Inc.
01.2014 - 01.2018
- Greet and assist customers warmly, providing product knowledge and recommendations.
- Use effective sales techniques to meet targets and ensure customer satisfaction.
- Maintain a tidy workspace and process transactions accurately.
- Handle inquiries and collaborate with colleagues to achieve store goals.
- Stay updated on promotions, assist with inventory management, and contribute to a positive team environment.
Education
Bachelor of Science - Information Technology
College Of St. Adeline
01.2016
Skills
- Copywriting
- Marketing Strategy
- Digital Marketing
- Branding
- Website Designing
- SEO
- Event management
- Budget allocation
- Brand development
Accomplishments
- Collaborated with team of in the development of [Project name].
Timeline
Marketing Specialist
Systemantech
04.2025 - Current
Digital Marketing Specialist
ABBE Technology Solutions Inc.
09.2023 - 03.2024
Corporate & Digital Marketing Associate
The Premier Medical Center
01.2021 - 01.2023
Digital & Marketing Associate
Alta Valore Holdings Inc.
01.2018 - 01.2021
Sales Associate / Cashier (Working Student)
LC star Power Ventures Inc./ Payless Shoesource Inc.
01.2014 - 01.2018
Bachelor of Science - Information Technology
College Of St. Adeline
References
Geraldine, Bajao, Business Unit Head- ERP Division,
gigi_bajao@abbe.com.ph,
+63 998-975-8156